Mission, vision, principles


To be the leading provider of Household and Personal Care products of exceptional value and performance to our customers and their consumers.

To be the most successful private label company in the world by:

  • becoming recognised as the supplier of choice to all retailers in our markets
  • and doubling our size and profutability

Engage our people

  • succeeed throug teamwork
  • always promote effective two-way communications
  • create an open environment where challenge is welcomed and contribution recognised
  • encourage individual development

Focus on our customers

  • deliver on our promises
  • build positive relationships
  • protect and develop our customer's brand

Drive our performance

  • think everything can and should be improved
  • forcus on adding value, reducing cost and increasing profits
  • act with speed, agility and confidence.